Feeding the Future of Sport – Athlete Meal Plan
The Athlete Meal Plan is a nonprofit organization from Los Angeles, California, with a focused mission: to support food-insecure athletes through performance-oriented, nutrition-driven meals made from rescued food.
At its core, the brand believes no athlete should have to choose between pursuing their passion and meeting their basic nutritional needs. Feeding athletes is a way to fuel potential and support a more equitable future.
Working with dietitians, the organization transforms surplus food into balanced meals and distributes them through schools, sports teams, and community programs.
Client
Athlete Meal Plan
Role
Brand Design
Branding a mission-driven nutrition program
AMP’s identity system reflects the brand’s innovative yet grounded nature. A green and functional color palette reinforces both nourishment and sustainability. Typography balances friendliness with clarity, ensuring accessibility without losing impact. Just like every meal delivered by AMP, the design is intentional — crafted with care, functionality, and a focus on empowerment.
At the heart of the brand stands a flag: a symbol of action, pride, and commitment. It’s a visual call to rally, representing the brand’s hands-on dedication to supporting athletes and caring for the planet. Carrying this flag means being part of a movement that drives real change. It invites athletes, partners, and supporters to unite around a shared mission for greater equity and sustainability.
